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Kendrick Lamar graces the cover of Variety's first ever 'Hitmakers' issue and sat down for an interview in the process. In it, Kendrick and writer Andrew Baker talk about his rise to the top of Hip Hop, what it means for a song to be a hit, and a whole lot more. He also stuck around for a video segment where he answers some pop culture related questions. You can read the full piece here, and watch the bonus video above.