Source:
HighSnobiety
Gone are the days of cookie cutter selvedge denim. Let's face it, all men are created unequal! Well, in terms of how they fit the standard pair of selvedge denim. Orijeans is a new denim brand that is aiming to bring affordable made-to-order selvedge denim jeans to the public. Using authentic American and Japanese raw selvedge denim, a multi-step online process allows the customer to decide on a fit, personalize their jeans in various ways and then enter their own measurements to get a perfect custom fit. The brand has begun a Kickstarter campaign to fund their project with a first goal of $25,000 which will allow them to start initial production. Are you retiring those APC New Cure's anytime soon?
